Dear Future Facebook Advertiser,
Market Share Fact: According to a recent study released in 2010 by Experian Hitwise US, based on USA usage; Of the Market Share Google owns 7.03%, while Facebook owns 7.07%.
On the graph it shows Facebook increasing, as Google takes a steady path. This means as advertisers, you have a large reach for potential clients.
Problems Business Owners like you face: It’s obvious that many business owners like you don’t have a ton of time to market, but it is a necessity in order to survive your competition. If that is the case, then I recommend Facebook Ads.
Problem with Adwords: Let me tell you a real story. I’ve had success with Adwords and have used them for many many years. Until one day I was sent a warning by Google Adwords. It was my final warning before they were going to delete my account. Of course, it was my first
warning as well. In fact many marketers alike that I know, who were legit as well, received that same notice.
For the past few years, I have been complying with Google's rules and regulations; not selling anything illegal and doing everything ethically. However, because of a few bad apples, I was generalized as one, and there’s a high chance you are too. The problem is, that Adwords is always changing, so it creates frustrations and roadblocks for a business owner, that doesn’t have the time to keep up with the changes.
I’ve heard time and time again, that Adwords does not care about their advertisers that much, and never thought much of it until I saw it first hand. That was why I turned to Facebook Ads.
Fortunately for business owners online and offline, Facebook is extremely easy to use compared with Google Adwords’ complicated system. Not to mention that it is super, super targeted. It’s like the advertiser’s dream. Now that’s not to say that Adwords doesn’t work, because it does. But as times are changing, we realize here, that Facebook is indeed, where a ton of potential clients are.
You can setup a campaign in a matter of minutes; get it approved, and start receiving extremely targeted traffic. Here are a few more reasons why Facebook Ads are the way to go.
According to Facebook itself:
There are 500 million potential customers on Facebook
You can target your potential customers by location, age and interests
You can use simple image and text-based ads
You can build your relationships on a deeper level, by promoting your Facebook Page or website
Facebook has a “Like” button to increase your ad’s influence
You can build a community around your business
You can control your budget by setting the daily budget you are comfortable with
You can choose to pay between (CPC) or (CPM)
As you've seen from above, you have access to a massive market of extremely targeted, potential clients. Now keep in mind that just like any system, there are a few steps you need to follow, to get the success you need and deserve. You can’t just setup a campaign and presume that it will convert.
Yes these can be roadblocks, but there's a solution...DING!
Introducing...Facebook Ad Explosion!
6 Part Video Course
This step by step, 6 part video series, takes you by the hand and shows you how to quickly plan and setup your Facebook Ad campaign correctly, from; what facebook allows and disallows, the basics of writing your ads, getting them approved, testing them, getting them to convert and building a community around your brand, to increase the viralness!
Here's a list of this 6 part video series in more detail
Video#1: Introduction on Facebook Ads
In this video, you will learn a little more about Facebook Ads just to get you started. You'll also learn how it all works, and most importantly, what steps we are going to take to implement this
business strategy faster.
You'll also be given a quick overview of what you'll be learning, in the rest of this video series, so you can speed the process up faster.
Video #2: Researching Your Target Market
Before you go all out and start creating a Facebook ad campaign, the worst mistake you can make, is not knowing who your target market is. Yes I know you are excited, but the last thing you want to do, is jump in with two feet, without the proper research. So in this video, you will learn how to find your target market, their location, their gender, and more.
Remember....because Facebook is so targeted, it’s important that you have this information in hand BEFORE you move forward. Doing this, will allow you to create a successful Facebook Ad Campaign. I want to see you succeed.
Video #3: Planning Ahead to Make Your Ads Work
After you have done the proper research, you need to plan out your Facebook Ad from the ad itself, to your landing page. In this case, we will be talking about Facebook Fan Pages, because it is a great way to create the viralness of your ad and deepen the relationship with your prospects. You see, the key here is to use what Facebook provides you with, as an advertiser.
They have tested these things, and know what works and what doesn’t. You will make your life easier, when you just utilize their tools. So that’s what we’ll discuss in this section.
Video #4: Writing Your Ads and Getting them Approved
In this particular video, you will learn how to write your ads quickly, and how to increase your conversions with pictures. If done correctly, your ad should convert quite well. In this video we will also discuss the important Do’s and Don’ts of Facebook Ads. Unlike Google Adwords, the only downside with Facebook Ads, is that it can take up to a day for your ads to get approved. So you want to make sure that you follow their guidelines before submitting your ads.
Video #5: Setting Up and Testing your Ads (CPC vs. CPM)
Once your ad is approved, you can begin testing your Ads. This is a vital part of knowing what is the best strategy to take. In this section, we will discuss CPC vs. CPM. There’s a specific strategy that I have found that works... that will help you save money, while getting quality clicks.
I wish I had known this strategy before I started, but like I said, YOU get to learn from MY mistakes.
Video #6: Increase Your Networking and Building Relationships
Once you have tested your ads and they are indeed converting, it’s time to focus on increasing your network reach and start deepening the relationships with your potential clients. But how do you go about that? That’s exactly what we’ll discuss in this video.
So...with that said, grab this video series today, and learn how
to Start Creating Quality Facebook Ads that Convert!
Carlos "Mr. Leads" Scarpero is the founder of Mr. Leads Academy. In addition to running this website, he provides numerous services to local business clients including:
Mr. Leads also does seminars for Constant Contact throughout the Dayton, Ohio region. For more information, visit www.Mr-Leads.com