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A Beginner Guide To Pay Per Click Advertising
My First Section
What is pay per click (PPC) advertising? (3:22)
Advantages of PPC (2:06)
Dangers of PPC (3:01)
Main PPC Networks (2:20)
Secondary PPC Networks (2:05)
What Can You Do With PPC? (3:05)
Section 2
Signing Up For Google Adwords (2:51)
Getting Familiar With the Adwords Interface (3:12)
Creating A New Campaign (1:40)
Creating Your Ad (5:05)
Limitations on Ad Copy (2:33)
Google Ad Scoring (2:41)
Choosing Keywords (2:46)
Gauging Results With Traffic Estimator (4:37)
Keyword Match Types (2:40)
Negative Keywords (1:42)
Budget and Bidding (6:03)
Ad Groups (5:36)
Google Content Network (8:01)
Tracking Conversions (3:36)
Tweaking Campaigns (2:53)
Advanced Topics
Finding Customers in "Buying" Mode (1:59)
Writing Killer Ad Copy (1:53)
Power of Secondary PPC Networks (1:55)
Conclusion
Final Thoughts (1:24)
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Keyword Match Types
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